A 24-year-old Malaysian man started his business selling fashion items on TikTok with a mere RM400 (S$116) as capital and achieved an astounding revenue of over RM100,000 (S$29,048). His success story has prompted him to share valuable insights and tips on selling fashion products online, shedding light on the steps that led to his triumphant journey.
To embark on his path to success, Bryan Low, popularly known as @bryanlowwww on TikTok, delved into the world of TikTok Creative Center and Facebook Ad Library. These platforms served as his source of marketing inspiration, providing him with valuable strategies to promote his business effectively.
Moreover, Bryan conducted meticulous research on related keywords, enabling him to gain comprehensive knowledge about his competitors. This competitive analysis helped him make informed decisions and refine his marketing approach.
The process of selecting the right product played a vital role in Bryan’s achievements. He established specific criteria for product selection, focusing on factors such as mass appeal, perceived value, profit margin, and scalability. Once he had identified the perfect product, he turned to platforms like Alibaba and 1688 to source similar items, ensuring a reliable supply chain for his business.
Creating a strong brand identity was crucial to Bryan’s success. To accomplish this, he utilized innovative tools like ChatGPT for brand name ideas and Canva for logo design. These resources enabled him to develop a compelling brand presence that resonated with his target audience.
Bryan further leveraged the power of e-commerce platforms, specifically Shopify, to establish his online store. This allowed him to showcase his products and provide a seamless shopping experience to customers.
Marketing played a pivotal role in Bryan’s business growth. He strategically crafted marketing campaigns to generate awareness and drive sales. Utilizing his creativity, Bryan ran three video advertisements on Facebook and TikTok. Through continuous monitoring and analysis, he identified the most effective advertisement, optimizing his sales and conversion rates.
To ensure smooth and efficient order fulfillment, Bryan relied on EasyParcel—a reliable logistics solution. By utilizing EasyParcel’s services, he streamlined the delivery process, providing timely and reliable shipping to his customers.
Bryan’s entrepreneurial journey yielded remarkable results. With an initial capital of only RM400 (S$116), he generated an impressive revenue of RM111,668.30 (S$32,437) in just five months. His dedication and resourcefulness propelled him to earn a gross profit of RM42,370 (S$12,307) by June 2021, despite incurring an expenditure of RM30,752 (S$8,932) on Facebook ads.
Bryan’s venture into e-commerce not only fueled his passion for entrepreneurship but also served as a case study for his agency, InFlare Marketing. Through his success, he aimed to inspire his followers and demonstrate that a thriving business could be built even with limited capital. Bryan tackled every aspect of his business, from product photography to video production and advertisement creation. He also highlighted the importance of scaling and simplified his process into actionable steps, making it accessible even to beginners.
InFlare Marketing, initially focused on sales funnels and advertisement management, has evolved into a growth partner specializing in consultation and strategic planning. Bryan’s agency aims to assist 1,000 entrepreneurs annually, helping them achieve revenue ranging from RM300,000 (S$87,144) to RM1 million (S$290,480) and doubling their growth within a year. By providing valuable insights and expert guidance, InFlare Marketing aims to empower businesses to effectively market and sell their products and services.
@bryanlowwww 9 Steps to make RM100k in your bedroom ✅ SHARE and SAVE For Later Step 1️⃣: Inspiration – TikTok Creative Center and Facebook Ad Library are my favs. – Use ad and keywords inspiration to learn more about your competitors. Step 2️⃣: Product Sourcing – My favourite sourcing platform is 1688.com. – Use my Winning Product Criteria when choosing a product: 🚀 Wow factor 🚀 Mass appeal + evergreen 🚀 High perceived value + high margin 🚀 Scalable – able to sell RM100k per month Step 3️⃣: Offer Creation/Pricing – Make sure to create a different angle when it comes to creating a compelling offer. Step 4️⃣: Target Audience – Be precise, be accurate, so your message will be accurate and straight to your audience. Step 5️⃣: Get a Brand Name and a Logo – Tools: ChatGPT, Canva Step 6️⃣: Create an Ecom Website – So your customers able to select the product and checkout right away anytime 24/7. Step 7️⃣: Ad Creation – Create 3 ads yourself (or outsourcing) for testing – Take a screenshot of the video Step 8️⃣: Run Ads – Meta and TikTok ads are my top 2 preferences as for now. – Understand where your audience congregate, and run ads directly to them. Step 9️⃣: Fulfillment – I use EasyParcel for all of my order fulfilment. – Simply create an account and top up and you’re good to go! 🚀 If you enjoy content like this, join me @bryanlowwww for more tips! 💬 Lemme know if you have any questions in the comment section!
♬ Chill Vibes – Tollan Kim