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Wednesday, February 1, 2023
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3-YEAR DEAL IS SIGNED BETWEEN WALT DISNEY AND SINGAPORE TOURISM BOARD!

With the Star Wars Day collaboration will kick off. Expect to see Moana, Luke Skywalker, and Mickey Mouse roaming the streets of Singapore.

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Intended at providing unique experiences themed around Disney’s biggest brands and most popular stories and characters The Singapore Tourism Board (STB) and The Walt Disney Company Southeast Asia announced a three-year collaboration.

The three-day event that will be held at the Gardens by the Bay celebrating Star Wars’ 40th anniversary, Star Wars Day: May the 4th Be With You Festival will kick off the partnership.

The partnership will not only add vibrancy to their existing events laid out for the whole year and hope to attract visitors from across the Southeast Asia region and beyond said STB chief Lionel Yeo

“The multi-year activations will profile our attractions and precincts in Singapore, beginning with Gardens by the Bay for the Star Wars festival held in May. Our collaboration with Disney will also offer plentiful opportunities for local event organisers and SMEs to grow their businesses and enhance their capabilities in world-class branded entertainment events,” he added.

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