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SIA TO BE FORMULA ONE S’PORE GRAND PRIX TITLE SPONSOR FOR 3 MORE YEARS

Singapore Airlines (SIA) announced on 14 May that they are set to continue on as the title sponsor of the Formula One, Singapore Grand Prix for 3 more years.

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The sponsorship deal will commence with this year’s race on 2 October, following a 2-year pandemic-induced hiatus.

SIA first became the title sponsor back in 2014, in a deal that lasted for 4 years, before they extended their sponsorship for two more years in 2018, then again in 2020.

SIA executive vice-President (commercial) Lee Lik Hsin and F1 managing director (commercial) Brandon Snow announced the sponsorship extension.

Lee described the upcoming F1 Singapore Grand Prix to be an important milestone for the country, saying:

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“This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic.

The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”

Snow also touched on the SIA’s commitment towards sustainable fuels, saying:

“We are pleased that Singapore Airlines will continue to be the title sponsor of the Singapore Grand Prix for another three years. The Singapore Grand Prix is the original F1 night race, an iconic Formula One event loved by fans and drivers, and it returns to the calendar after two years away.

This year’s race will see further use of renewable energy and sustainable materials, and the commitments from Singapore Airlines towards sustainable aviation fuels reflect the continued alignment between all partners and Formula One in reducing environmental impact.”

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