NETIZEN ASKS WHY SO MANY S’POREANS WHO DON’T EARN MUCH, STILL BUY BRANDED GOODS

Why do you like branded goods?

I have always been curious cos I don’t at all appreciate branded goods. I can afford them but happy with normal everyday brands such as uniqlo for example.

From a new shoe from Adidas, to luxury brands LV, Hermes, Prada, etc. Singaporeans queue for these and I know people who will state that their items are Prada or whatever.

And my observation is that many of these people are not high earners.

Why?

Netizens’ comments

1. For now I think it’s a symbol of status though. Sometimes the design not bad.
2. Some see it as an achievement (managed to become manager, shall reward oneself)/ status (able to afford this so one should buy all of these brands from now on) / I’m so cool (gotta fit in with the crowd like a sheep)
   Some see it as a better quality = last long, due to good stitching and material
   And then there’s the insurance/MLMs who wants to lure the naive into making quick cash so they wear as much branded goods so that it increases the enticement of it all / increase trustworthiness / put on IG to show #gratitude #10kpermonth
3. I like the brand promise.
   A brand has uphold their standards that live up to their name (e.g. quality, good design, nice aesthetics, etc.).
   But if they don’t live up to what they are known for, I drop them.
4. Honestly reading the comments and I wonder what is with this OP’s obsession with “look at me, I’m so frugal and thrifty and eat cai png only. You spend more? BAD LIFE CHOICES!!!!”
   can’t people just enjoy stuff anymore???
5. Depends on each person’s interest and priorities mah.
   I don’t care for branded clothes bags shoes because my interest is not in that category, I find it a chore when I need to shop for those things. I am also clumsy and don’t trust myself to keep them in good condition. I can however appreciate how they look even though they’re not worn by me, and I see the benefits eg branded bags where you can bring them in for free regular cleaning and maintenance, or having high resell value.
   When it comes to groceries and home stuff though, I would then get “branded” goods if that makes sense? I won’t mind getting the pricier brands of butter, Japanese sushi rice and quinoa, Kleenex 4ply toilet paper, 3M brand instead of cheaper no-name brands. I’m not high earner but I just appreciate the small improvements these bring to my daily quality of life.
   I know people who purchase branded fashion items but are more frugal regarding food and household purchases. No right or wrong either way, as long as you’re not getting in debt or being driven by a shopping addiction then do what you enjoy la, life is short.