Colgate-Palmolive stated on Thursday (19 June) that it was working to review its secondary toothpaste brand, Darlie, amid a US debate on racial inequality.
Darlie is a Chinese brand which is owned by Colgate and Hawley & Hazel. The package of the toothpaste features a man in blackface wearing a top hat. It’s previous name was Darkie, before changing it’s name to Darlie.
But currently, the Chinese name of the tooth paste directly translates to “black person toothpaste”.
“For more than 35 years, we have been working together to evolve the brand, including substantial changes to the name, logo and packaging. We are currently working with our partner to review and further evolve all aspects of the brand, including the brand name,” a Colgate spokesman told Reuters in an email.
If you think that Darlie is racist, let’s see another Thai brand of toothpaste which is much worse.