Grayce Tan’s ‘BabyGrayce’ Instagram Account Disappears As She Focuses On Property Content And YouTube
The personal Instagram account of Grayce Tan, better known online as “BabyGrayce”, appears to have disappeared, prompting speculation among netizens about what happened to the profile that once attracted more than 100,000 followers.
Checks conducted on 9 July found that the @babygrayce account was no longer accessible on Instagram. The reason for its disappearance remains unclear, with no public statement issued by Ms Tan regarding the matter.
The development comes months after Ms Tan became the subject of intense public attention following an alleged affair controversy involving former PropertyLimBrothers chief executive Melvin Lim.
Netizens Discuss Disappearance Of Popular Account
Online discussions emerged after a Reddit thread highlighted the disappearance of the account, which had previously documented Ms Tan’s lifestyle, fitness journey, personal milestones and property career.
The post sparked debate among users, with many suggesting that Ms Tan may have chosen to deactivate the account herself. Others questioned whether the move was linked to her recent career developments following her departure from PropertyLimBrothers.
Some commenters believed the disappearance could be temporary, noting that it would be unusual for an influencer to permanently abandon a profile that had accumulated a substantial following over the years.
Others speculated that Ms Tan could be shifting her attention to alternative platforms, with users pointing out that she remains active on Chinese social media platform Xiaohongshu, also known as RedNote.
Another theory circulating online suggested that the account may have been removed after receiving reports, although there has been no confirmation from Instagram regarding the account’s status.
Property-Focused Instagram Remains Active
While the @babygrayce account can no longer be viewed, Ms Tan continues to maintain a presence on Instagram through her property-focused account, @homeswithgrayce.
The page, which currently has several thousand followers, centres on real estate content, property advice and market insights. Although activity on the account had slowed towards the end of last year, regular updates resumed in June.
Recent posts primarily focus on Singapore’s property market, home ownership matters and real estate investment topics.
The account reflects a noticeable shift away from lifestyle and influencer content towards professional property-related content, suggesting a possible rebranding effort as Ms Tan continues her career in the real estate sector.
YouTube Channel Launched Under ‘Homes With Grayce’
Beyond Instagram, Ms Tan has also expanded her online presence through a newly launched YouTube channel carrying the same “Homes With Grayce” branding.
The channel features content focused on Singapore’s residential property market, including discussions on housing trends, investment opportunities and market analysis.
According to the channel description, the content aims to provide data-driven insights for homeowners and property investors looking to better understand the local real estate landscape.
The move appears to signal a renewed focus on building her personal brand around property expertise rather than lifestyle influencing.
Controversy Earlier This Year Drew Widespread Attention
Ms Tan attracted widespread public attention earlier this year after allegations surfaced online involving former PropertyLimBrothers executive Melvin Lim.
The controversy generated significant discussion across social media platforms and property-related communities, eventually leading to leadership changes within the company.
Following the incident, both individuals stepped down from their leadership positions. PropertyLimBrothers subsequently announced internal governance measures and organisational changes aimed at strengthening workplace accountability and corporate practices.
Since then, Ms Tan has largely kept a lower public profile, with her recent online activity focused mainly on real estate content and professional branding efforts.
With the disappearance of the @babygrayce account and the continued growth of her property-focused platforms, many observers believe the former influencer may be entering a new chapter centred on her career in the property industry rather than her previous lifestyle-focused online persona.