A patron of a coffee shop expressed surprise and disappointment when an Indian rojak meal they ordered amounted to S$19. The diner, who shared their experience in the Complaint Singapore Facebook group on February 12, 2024, mentioned that they had chosen eight vegetarian items for their dish.

The meal, which seemed to have a moderate portion of fritters and cucumber with a generous serving of chilli sauce, was considered excessively priced by the diner. They described the situation as “daylight robbery” and concluded that “you pay for the privilege of being a Singaporean.”
The diner’s Facebook post included images of the dish and the S$19 charge. However, the receipt did not provide a detailed breakdown of the items.
Accompanying the post were images of the Indian rojak meal in question, juxtaposed with the S$19 charge on the receipt. Despite the lack of a detailed breakdown of the items, the images served as tangible evidence of the disparity between the perceived value of the meal and its actual cost.
Public Reaction
The consensus among Facebook users seemed to lean towards the diner’s perspective, highlighting the need for greater transparency and accountability in pricing. Suggestions for itemized receipts were put forth as a means to ensure clarity and fairness in transactions, allowing consumers to make informed decisions about their purchases.
Conclusion
The Indian rojak incident serves as a poignant reminder of the significance of transparency in pricing within Singapore’s vibrant food culture. As consumers become increasingly discerning and vocal about their experiences, businesses must prioritize transparency and accountability to maintain trust and loyalty.
In a competitive marketplace where reputation is paramount, businesses that embrace transparency in pricing not only foster consumer confidence but also cultivate lasting relationships built on trust and integrity. By adhering to fair pricing practices and providing clear and detailed information to consumers, businesses can navigate challenges and emerge stronger in the eyes of their patrons.