Having spent slightly more than a year within the insurance sector, I’ve come to realize the significant role appearance plays in this industry.
Individuals tend to perceive insurance agents as members of a financially robust profession, assuming that we enjoy substantial incomes, thinking that us insurance agents are well off and making very good money.
However, this perception couldn’t be further from reality. In truth, the majority of insurance agents are struggling to make ends meet, most of us are just trying to survive at this point.
But I have to live a lie to sell insurance, and one way that I do that is by renting branded cars like BMW, Mercedes and Jaguar.
I alternate between the BMW, Mercedes and Jaguar, and depending on what clients I meet and the type of insurance plans I sell.
If I’m meeting someone with a high net worth and I am trying to sell him/her an expensive investment plan, of course I rent the Jaguar, instead of the BMW or Mercedes because I want them to think that I walk the walk and not just talk the talk.
I had a sceptical client who was reluctant to sign with me, until i offered to send her to work in my rented BMW that I pretended was mine.
She was impressed when I told her that I had 3 cars, the BMW, a Mercedes and a Jaguar. And eventually I managed to convince her that I knew what I was doing and she signed with me.
But over time, the expense of these rentals add up. I find myself spending way too much on the car rentals to maintain my “image”.
Forget the BMW, or the Mercedes, or the Jaguar – I’m thinking of getting a 2nd hand Audi so that I can save more money in the long term.