And at this point, I’m almost willing to use my salary to outsource my online marketing job to India.
It would take too long to provide background but I have no real experience in marketing and am entirely self-taught through online classes and certifications.
I would say I know basic to professional levels of the following topics:
- -Marketing theory
- -Brand positioning
- -Social Media engagement
- -Graphic design
- -Email marketing
But have never really applied these skills in anything outside of non-revenue generating insignificant startups.
I am extremely charismatic and decided I wanted to be in marketing and talked my way into a marketing manager position. There is no one directly above me to watch or below me to assist.
I am running every aspect of our marketing, every bullet point I listed I am switching between. And I run campaigns for 4 sales channels involving B2B, B2C, and B2Government.
While I have received accolades for my initiative I worry I have no real idea of how to increase leads to our site. I don’t know how to structure an ad campaign or do email marketing outside of our HubSpot contact lists.
I have used so many books, courses, and podcasts over the past 3 years, and I feel like none of them tell you WHAT TO ACTUALLY DO DAY TO DAY. I learn exceptionally fast, I’m very dedicated, and I need a resource to just tell me exactly what a marketing manager is supposed to do each day.
Do I just download lead lists from Zoominfo and email marketing to them? Create blogs every day? I don’t think PPC is going to be helpful for our very niche awareness stage company.
Idk folks. I wish someone could have sat in my seat for a week and assessed it. Sorry if this is too specific, but I’ve seen a lot of young marketers seem just as confused and every time I jump into a blog or podcast it seems either way too entry-level (This is what a keyword map is) or way too advanced (how to utilize your network of 50k subscribers to increases followers)
Should I just outsource it and get a 2nd job? This way I have double the income and 50% the work.