Back in the day, before the iPhones, the Instagrams, and the YouTube videos; we used to sit in front of our TVs religiously after school or work and watch our favourite shows.
And every little while, a commercial airs and lingers in our minds for just a little longer.
The Mocca ad from 2006 to 2007-ish was one such commercial, capturing the minds and attention of Singaporeans from all walks of life.
It was an advertisement of a bodybuilder in his underwear, flexing for the camera and trying to sell his home.
His famous quotes (while flexing):
“The bedroom is over there! The kitchen is over there! This is my beautiful bathroom, check out my matching pipes!”
Mocca man returns!
More than one and a half decade after the commercial went viral at the time, appearing islandwide on buildings, billboards and even buses; the Moccan man, 46-year-old Ben Ha is back.
This time Ben is appearing in another ad, flexing his muscles in his underwear again, for a property portal called 99.co.
Images source: 99.co and Mocca