Prime, a range of sports drinks, drink mixes, and energy drinks created by Prime Hydration, LLC, has taken Singapore by storm. This unique line of beverages is not only gaining popularity for its distinctive flavors but also for its association with renowned YouTubers Logan Paul and KSI.
TikTok’s Influence
@kaizer.tt Sheng Siong is now also selling PRIME?? #fyp #fypsg #foryou #foryoupage #tiktoksg #sgtiktok #prime #primesg #primedrinksg #primehydrationsg #primesingapore #sgfr #sgfrstore #primentuc #ntucprime #fairpriceprime #primefairprice #shengsiongprime #primeshengsiong ♬ original sound – Kaizer
In the age of viral content, Prime found its way into the hearts of Singaporeans through TikTok. A user’s adventure at the Fernvale Road outlet became a sensation, creating a buzz around the drink. However, not every outlet yielded the same results, adding an element of surprise and intrigue to the Prime experience.
Expansion into Supermarkets
Breaking the news last week, selected FairPrice outlets in Singapore now stock the coveted Prime drinks. Priced at a discounted S$6.75 each (U.P. S$10.04), these bottles offer a tempting deal compared to other retailers. Sheng Siong has also joined the Prime phenomenon, making the drinks even more accessible.
Pricing Details
FairPrice’s discounted rate of S$6.75 contrasts with the S$7.40 price tag at the SGFR Store and other outlets charging upwards of S$10. The affordability factor adds to the allure of Prime, making it a sought-after choice for budget-conscious consumers.