With so many Property Agents in the Real Estate Market in Singapore right now, the competition to get customers and close sales have also increased.
As the competition increases, Real Estate agents will also have to improve in their marketing strategies to gain the attention of potential buyers.
A property agent on Tiktok going by the name of Leon Lim, who is also a participant in the 2005 edition of Project Superstar, has taken his marketing strategy to another level.
While most property agents usually do videos of Home Tours by going around the house and promoting them, Lim has taken it up a notch and decided to do a Music Video Home Tour, parodying Jay Chou’s hit song, ‘All the Way North’.
Property in Punggol
In the Tiktok video, Lim was seen trying to promote a 5 room HDB unit at Block 188, Punggol.
He starts by complimenting the block number as beautiful, as the number 188 in Chinese customs represents prosperity.
He then goes on to say that the unit is withing walking distance from Waterway Point.
In terms of sunlight, Lim said that the unit is West facing, which will spare the unit from the hot afternoon sun.
He then goes on to share about the features and amenities that the unit provides and subsequently leaves his contact number for interested buyers to contact him if they have any enquiries.
After leaving his contact number, he starts to list out all the amenities available near the unit, showcasing the convenience of the location of the unit.
He also says that it is located near major expressways and the bus and MRT interchange, making it convenient for commute to workplaces and town.
He then ends of by appealing to potential buyers not to miss out on the chance to land a unit that is beautiful and located in a good position.
To let our viewers have a comparison between his parody, we have included the original song by Jay Chou as well as Lim’s parody below.
Full video loading
Lim’s parody:
Original song by Jay Chou:
Image and Video source: Tiktok/@leonlimyz, Youtube/周杰倫 Jay Chou