A local funeral company has made headlines for its bold approach to public health messaging — by pasting an eye-catching anti-vape warning on one of its company vehicles.
Ang Chin Moh Funeral Directors (洪振茂生命礼仪), a well-known name in Singapore’s end-of-life services industry, recently displayed a provocative decal that reads:
“Vaping Kills, It Means We Have to Pick You Up!”
This cheeky but chilling message, seen on the rear window of their hearse-like vehicle, has gone viral on social media — attracting a wave of support, humour, and mixed reactions from netizens. It accompanies a wider online post from the funeral home warning that if they pick you up, “it’s your last trip.”
Funeral Directors Speak Out as Vaping Crisis Grows
While the message may raise eyebrows, the company explained that the intent is deeply serious — highlighting the real and rising danger of drug-laced vapes, particularly illegal Kpods, which have made their way into Singapore’s youth circles.
“At Ang Chin Moh Funeral Directors, we witness too often the devastating consequences of bad decisions. Our duty is to honour those who’ve passed, but our hope is to see fewer young lives cut short,” the company said.
Their blunt approach comes as Singapore grapples with increasing reports of youths using illegal vape devices laced with synthetic drugs. These Kpods — often disguised as harmless e-cigarettes — have been linked to hospitalisations and even fatalities among teenagers and young adults.
Public Reactions Mixed, But Many Applaud the Honesty
Responses online have ranged from praise to dark humour. Some applauded the firm’s public health advocacy, calling it “powerful marketing with a message,” while others joked that the funeral home was simply “securing future business early.”
One comment read: “They just don’t want to pick you up too early — but eventually, they still will.”
Others questioned why similar bold messaging hasn’t been adopted more widely by public agencies, given the escalating health threat.
Still, most agreed that the sticker, although unconventional, has succeeded in raising awareness — especially among younger, more visually-driven audiences.
Call for Stronger Youth-Focused Health Campaigns
Singapore’s Health Promotion Board (HPB) and Ministry of Health have been running anti-vaping campaigns for several years, but with the growing infiltration of illegal vapes containing addictive substances, advocates say more urgent, targeted messaging is needed.
The funeral company’s viral statement has now drawn the attention of health officials and politicians alike, with some suggesting collaboration between the public and private sectors to reach at-risk groups.
As one user succinctly commented: “It’s a marketing message that hits harder than most government ads.”