SINGAPORE NIGHTCLUB DJ SAKURA SOH SET TO PURSUE NEW CAREER IN JAPAN
Singapore nightclub DJ Sakura Soh is preparing to take an unexpected turn in her professional journey, as she makes plans to enter Japan’s adult film industry. Known previously for her appearances behind the decks at nightlife venues across Asia, Soh has gradually shifted her public profile over the past few years, moving from DJ gigs to online content creation while reassessing her long-term career direction.
She first gained attention in the regional nightlife scene for her youthful image and distinctive look, which helped her build a sizeable following during her DJ years. However, like many in the entertainment and events sector, her career momentum was disrupted when the pandemic brought nightlife activities to a standstill. With clubs closing and international travel restricted, opportunities in the DJ circuit became increasingly limited.
Faced with these challenges, Soh began exploring alternative income streams and future possibilities. This period of transition eventually led her to consider opportunities beyond Singapore’s nightlife industry, including collaborations overseas and digital platforms that offered more stability during uncertain times.
NEW CAREER DIRECTION AND LONG-TERM PLANS
Soh has since confirmed that she accepted an offer from a Japanese production company, marking her official entry into Japan’s adult entertainment market. She has shared that Japanese adult films had long been familiar to her and that working in the industry was something she personally regarded as a long-standing ambition rather than a sudden decision.
In preparation for her debut, Soh reportedly travelled to Japan on several occasions to undergo structured training. This included learning about filming techniques, on-camera presentation and acting skills, all of which are considered essential for performers entering the highly competitive Japanese media and entertainment sector. She has also expressed a desire to move away from her earlier “innocent” public image and present a more mature, confident persona.
According to sources close to the collaboration, the project is not intended as a one-off appearance. Instead, it is expected to be part of a longer-term strategy to establish her presence in Japan while gradually expanding her reach across other Asian markets. From a media industry perspective, Japan remains one of the largest and most lucrative entertainment markets in Asia, drawing significant global attention and advertising revenue.
NOT WALKING AWAY FROM THE DJ SCENE
Despite the significant career shift, Soh has made it clear that she is not abandoning her roots in music and nightlife. She has indicated that DJ-ing will continue to be part of her professional life, with plans to tour more countries and take on international engagements in the coming year.
Industry observers note that such hybrid careers are becoming more common, particularly among personalities navigating the evolving creator economy. Diversifying income streams through entertainment, digital platforms and international collaborations has become a practical strategy, especially as advertising, sponsorship and online subscription models continue to grow.
For Singapore audiences, Soh’s move highlights how local entertainers are increasingly looking overseas to build sustainable careers, tapping into regional and global markets where demand, visibility and earning potential can be significantly higher. As the entertainment landscape continues to evolve, her journey reflects broader shifts in how creatives adapt, reinvent themselves and pursue opportunities beyond traditional boundaries.
Top photos via Soh’s Instagram