In a bold move into the telecommunications market, the Trump Group has announced the launch of its own mobile service and smartphone, named “Trump Mobile.” The announcement was made on June 16, 2025, at Trump Tower in New York City, where Eric Trump introduced the new offerings, which include a smartphone priced at $499 (approximately SGD$640) and a subscription service.
According to reports from Reuters, the new mobile service will feature a call centre based in the United States and smartphones manufactured domestically. Donald Trump Jr. highlighted the comprehensive nature of the service, stating that customers will have access to remote medical consultations, roadside assistance, and unlimited texting to over 100 countries for a fixed monthly fee.
Features and Availability
The Trump Mobile service aims to provide a range of features designed to appeal to American consumers. The call centre will be located in St. Louis, Missouri, and the company plans to offer a subscription plan priced at $47.45 per month (around SGD$61). The smartphone, referred to as the T1SM, is set to be available for pre-order, with an official launch scheduled for September 2025.
The Trump Group has also filed applications with the United States Patent and Trademark Office to use the Trump name and the term “T1” for telecommunications services, which includes mobile phones, accessories, and wireless services.
Concerns Over Potential Conflicts of Interest
While the launch of Trump Mobile has generated excitement among supporters, it has also raised concerns regarding potential conflicts of interest. Critics have pointed out that the business venture could blur the lines between Trump’s political and business interests, especially as he prepares for a potential return to the political arena.
The Trump Group has stated that control of the company will be handed over to Trump’s children, continuing the arrangement established during his first term in office. However, the implications of this new venture on Trump’s political career and public perception remain to be seen.
Conclusion
As the Trump Group ventures into the mobile telecommunications market, the introduction of Trump Mobile represents a significant expansion of the brand. With a focus on American manufacturing and customer service, the company aims to carve out a niche in a competitive industry. As the launch date approaches, it will be interesting to observe how this new venture impacts both the Trump brand and the broader telecommunications landscape.Copy messageExport