A nail salon in the Wuhua district of Kunming, China, has found itself at the center of a raging controversy after a video recently surfaced on various social media platforms, featuring topless muscular male manicurists diligently attending to their female clientele, according to China Press.
The Viral Video: A Closer Look
The video, which has since gone viral, paints an unexpected picture of the salon. It portrays one manicurist boldly shirtless, another donning just an apron, both catering to female customers in a most unconventional manner.
In a bizarre twist, the video even captures a moment when a female customer experiences a nosebleed during her manicure session, further intensifying the public’s curiosity.
An Attempt at Humorous Advertising
Responding to the barrage of queries from mainland Chinese media, the nail salon took an unexpected stance. They claimed that the video was, in fact, a mere advertising stunt, and it was meant as a humorous take to attract potential customers and create a buzz for promotional purposes.
The salon also clarified the identities of those featured in the video. One of the shirtless manicurists is working as an apprentice at the salon, while the other man is a friend of his.
Remarkably, the female customer who seemingly suffered a nosebleed is, in reality, a staff member of the salon.
The salon’s spokesperson went on to explain that the apprentice typically adheres to the dress code but decided to bare it all for the sake of the promotional video.
An Investigation Takes Flight
As controversy continued to swirl, the Wuhua district authorities decided to launch an investigation. The decision was prompted by a flurry of complaints from concerned consumers who found the video rather unconventional, if not outright disturbing.
The situation escalated further when Jimu News, a prominent mainland Chinese media outlet, published an op-ed condemning the salon’s actions.
The op-ed argued that appearing shirtless in a public setting was a breach of social etiquette and labeled the advertisement as having obscene undertones.
It also emphasized the stringent requirements laid out in China’s advertising laws, which prohibit content that disrupts social norms or contains explicit or obscene material.
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