A Thai social media content creator has come under heavy criticism after posting a staged video depicting a phone theft on Bangkok’s BTS Skytrain, sparking concerns over public safety perceptions and Thailand’s tourism image. The clip, which circulated widely on TikTok and Facebook, was initially presented in a way that made the incident appear real, leading many viewers to believe that a commuter had genuinely been targeted by a thief on public transport.
In the video, the creator is seen standing on the train while looking at his mobile phone. Moments later, another individual rushes past, snatches the device, and runs off. The creator reacts with visible shock, reinforcing the illusion that the situation was unscripted. The video quickly gained traction online, with many viewers expressing alarm over what they believed to be a real crime occurring on one of Bangkok’s busiest transport systems.
Public criticism intensified after a well-known Facebook page reposted the clip, describing it as harmful and misleading. Commenters argued that such content could distort public understanding of safety on the BTS, which is generally regarded as secure and well-patrolled. Concerns were also raised about how foreign tourists, unfamiliar with local conditions, might interpret the footage and whether it could deter travel to Thailand.
Concerns Over Public Transport Safety and Tourism Image
Online reactions highlighted fears that staged crime content could undermine confidence in public transport security. Several users questioned why such a video was allowed to be filmed in an area monitored by security personnel and CCTV systems. Others stressed that misleading portrayals of crime could unfairly damage Thailand’s reputation as a safe destination for visitors and expatriates alike.
One widely shared comment stated that Bangkok remains a safe city and that deliberately creating content suggesting otherwise was irresponsible. Another called for clearer regulations around social media content that depicts criminal acts, even when staged, arguing that young audiences may struggle to distinguish fiction from reality.
The debate also touched on broader issues surrounding influencer responsibility and digital ethics. With social media marketing, online advertising revenue, and monetised viral content becoming increasingly lucrative, critics suggested that some creators may prioritise views and engagement over social impact.
Apology Issued Amid Continued Skepticism
Following the backlash, the content creator released a public apology on Instagram, acknowledging that the video was staged and admitting poor judgement. He stated that the clip was made casually with a friend and that he had failed to consider the wider consequences. He apologised to the public, the transport operator, and anyone who felt misled or concerned by the video.
Despite the apology, scepticism remained. By the time the clarification was issued, the video had reportedly amassed over one million views. Some commenters suggested that the apology was reactive rather than sincere, noting that the creator had already benefited from increased exposure and engagement, which can translate into higher influencer marketing value and advertising income.
The incident has reignited discussion in Thailand about content regulation, public accountability, and the fine line between entertainment and misinformation. As social media continues to influence perceptions of safety, travel, and daily life, many are calling for clearer guidelines to prevent staged scenarios from causing unnecessary public anxiety or reputational harm.