A unique toothpaste inspired by Thailand’s famous Thai tea has captured widespread attention online after a limited-edition collaboration between two well-known brands.
The product, called SALZ Salted Thai Tea toothpaste, was created through a partnership between oral care brand SALZ and Thai tea company ChaTraMue. The unusual flavour combination quickly sparked curiosity among consumers, with many sharing their reactions on social media.
The collaboration blends the signature fragrance of ChaTraMue’s iconic Thai tea with SALZ’s traditional salt-based toothpaste formula, creating a product that aims to make daily dental care more enjoyable.
The limited-edition release has since gone viral, with users across Asia commenting on its unusual scent and appearance.
A TOOTHPASTE THAT SMELLS LIKE THAI TEA
According to promotional material released by the brand, the toothpaste carries the distinctive aroma associated with Thai tea while still retaining SALZ’s characteristic salty taste.
The toothpaste contains the brand’s fine salt formula, which is designed to help remove plaque and freshen breath during brushing. It also includes 1,500 parts per million of fluoride, a standard level used in many oral care products to help protect against tooth decay.
What surprised many consumers was how closely the product resembles the popular beverage. Users reported that the toothpaste has a colour similar to Thai tea and releases a strong tea fragrance as soon as the tube is opened.
One person who tested the product shared online that the smell was almost identical to freshly prepared Thai tea.
However, despite the tea-like aroma, the flavour remains noticeably salty, similar to other SALZ toothpaste varieties.
The reviewer joked that the scent was so convincing that people might accidentally feel tempted to swallow it.
VIRAL REACTIONS FROM SOCIAL MEDIA USERS
The unusual product quickly became a trending topic online, with many people expressing amusement and curiosity about the concept.
Several social media users posted photos and short reviews after purchasing the toothpaste, describing it as both surprising and entertaining.
Some commented that the fragrance made brushing teeth feel more enjoyable, while others said the combination of tea aroma and salty taste created a rather unusual experience.
The product also attracted attention beyond Thailand.
A Japanese resident living in Thailand posted about the toothpaste on social platform X, suggesting it could make an interesting souvenir to bring home to Japan. Thai tea products from the ChaTraMue brand are already popular among Japanese consumers, particularly among tourists who visit Thailand.
The post quickly gained traction online and reportedly reached more than 1.1 million views.
After purchasing the toothpaste, the user later shared a follow-up review saying the product was not sweet as some might expect, but the Thai tea scent was extremely strong.
The reviewer jokingly remarked that the smell was so convincing it made them worry they might accidentally swallow the toothpaste.
UNUSUAL FOOD-THEMED PRODUCTS CONTINUE TO ATTRACT ATTENTION
In recent years, novelty consumer products inspired by popular foods and drinks have become a growing trend across Asia.
Companies often release limited-edition items featuring unusual flavours or fragrances to generate online buzz and attract younger consumers who enjoy sharing quirky discoveries on social media platforms.
While the Thai tea toothpaste is ultimately designed for oral care rather than consumption, the product’s striking aroma and appearance have successfully turned it into a viral talking point among curious shoppers.