Apple has once again unveiled a new addition to their smartphone lineup. On a Tuesday, amidst a global smartphone slump, the tech giant unveiled the much-anticipated iPhone 15 Pro.
This new addition to the iPhone lineup boasts a titanium case, a faster chip, improved cameras, and a slew of other impressive features.
The New iPhone 15 Lineup
The iPhone 15 series kicks off with the standard iPhone 15, priced in the US at a competitive US$799. For those seeking a bit more, the iPhone 15 Plus starts at US$899. However in Singapore, these devices are priced higher at S$1,299 and S$1,449, respectively.
These prices remain consistent with last year’s models, offering the same storage capacity. Both the Pro and other iPhone 15 models feature a brighter display, a 48-megapixel camera, and a commitment to sustainability with 100 percent recycled cobalt being used in their internal batteries.
Apple is embracing USB-C by introducing USB-C charging cables for both the iPhone 15 and the charging case of its AirPods Pro.
A16 Bionic Chip
Under the hood, the iPhone 15 series boasts the same A16 Bionic chip that powered the iPhone 14 Pro. This chip ensures exceptional performance and efficiency.
Enhanced Camera Capabilities
The new iPhone 15 Pro Max will also feature a new camera lens that allows for a longer optical zoom through the use of a series of prisms.
The phone will be easier to use as a professional video camera with the new USB-C allowing for high quality videos to be recorded directly onto an external hard drive.
The iPhone 15 Pro introduces “spatial videos,” captured using two of the device’s cameras to create a three-dimensional video experience. These videos can be viewed on Apple’s Vision Pro headset, set to debut in early 2024.
Challenges in China
Apple’s product launch comes at a time of economic uncertainty, particularly in China, where the tech giant faces challenges from expanded restrictions on its iPhones in government offices.
Additionally, competition from Huawei Technologies, with their first new flagship phone in several years, adds to the complexity of the Chinese market.
Apple’s Chief Executive, Tim Cook, shared that the company is “on track” to ship its Vision Pro mixed-reality headset early in 2024. This innovative product promises to reshape the way we experience augmented reality.