Formerly known primarily as the “OnlyFans Queen” of Malaysia, Ms Puiyi has successfully reinvented herself as a rising star in the business world. She was recently honoured with the prestigious 2025 Malaysia Top 20 Outstanding Young Entrepreneurs Award, marking a remarkable transformation from internet celebrity to accomplished entrepreneur.
According to TCL Magazine, Ms Puiyi’s recent achievements in business, brand development, and philanthropy impressed the judging panel. The judges praised her mastery of turning online influence into sustainable business ventures, highlighting her embodiment of the “Self-Empowerment Economy” — a model that focuses on personal brand ownership and monetisation.
Ms Puiyi has since built an expansive business empire. She is the founder of Kiseki Skincare and MSPUIYI Cosmetics, both well-regarded brands in the beauty industry. She also established The M Makers, a company overseeing artist management, e-commerce, DJ performances, and content production, broadening her reach across multiple sectors.
Expanding Influence on the International Stage
Ms Puiyi’s ambitions extend beyond Malaysia. She has performed as a DJ in over ten countries, collaborated on film projects, and partnered with fashion labels for co-branded apparel. Committed to sharpening her business acumen, she is currently pursuing an MBA to enhance her professional skills and management expertise.
Her philanthropic efforts are equally commendable. Partnering with the Educapital Foundation, Ms Puiyi helped launch a US$1 million education fund to support disadvantaged students. She also actively contributes to orphanage donations and food aid programmes, demonstrating a strong commitment to social causes alongside her commercial success.
This award, traditionally dominated by young entrepreneurs from conventional industries, has now been redefined by Ms Puiyi’s win. She shows that digital influence is not just a fleeting trend but a powerful platform for entrepreneurship, proving that the key lies in converting online popularity into lasting, impactful ventures.
A New Definition of Entrepreneurship
Ms Puiyi’s journey challenges stereotypes and broadens the understanding of what it means to be an entrepreneur today. Her success story illustrates that with strategic branding, diversified business interests, and a strong social conscience, internet personalities can break new ground in the corporate world.
Her achievements encourage aspiring entrepreneurs to view social media influence as a foundation rather than an end goal — one that can be transformed into a sustainable career and business legacy.
As Ms Puiyi continues to grow her empire, her story remains an inspiring example of resilience, adaptability, and the power of personal branding in the digital era.
Image Source: MS PUIYI