Family membership: SGD 17.98/mo
Your family plan bill will be SGD 27.98/mo starting on Nov 14, 2024.
YouTube Premium Hikes Family Plan Price by a Whopping 59%: A Slap in the Face for Subscribers
In a move that has left many subscribers reeling, YouTube Premium has announced a staggering price increase for its family plan, effective November 14, 2024. The new monthly bill will jump from SGD 17.98 to SGD 27.98, a whopping 59% hike that has sparked outrage among users.
This drastic price increase is not only a significant burden on family plan subscribers but also raises questions about the value proposition of YouTube Premium. The service, which promises ad-free videos, exclusive content, and offline playback, is now becoming increasingly expensive, making it inaccessible to many who were already stretching their budgets to afford it.
The 59% price hike is particularly galling when considering that YouTube Premium’s family plan was initially marketed as a cost-effective option for families and groups of friends. The sudden and steep increase in price undermines the very premise of the service, leaving subscribers feeling taken advantage of.
Moreover, this price hike comes at a time when the global economy is still reeling from the effects of the pandemic, and many individuals and families are struggling to make ends meet. It is tone-deaf and insensitive for YouTube Premium to impose such a significant burden on its subscribers, especially when there are already concerns about the rising cost of living.
The YouTube Premium team would do well to reconsider this decision and explore more affordable options for its subscribers. Failing to do so may result in a mass exodus of users, who will be forced to seek alternative streaming services that offer better value for their money.
In conclusion, the 59% price hike for YouTube Premium’s family plan is a ridiculous and unacceptable move that will disproportionately affect those who can least afford it. It is imperative for the company to rethink its pricing strategy and prioritize the needs of its subscribers, lest it risks losing their trust and loyalty.