The hugely popular Prime hydration drinks, co-founded by American YouTuber Logan Paul and British YouTuber KSI, are now in Singapore at select NTUC FairPrice outlets.
The drinks are retailing at $7.40, instead of thier usual price of $7.90.
NTUC FairPrice’s Announcement
NTUC FairPrice posted about the drinks on their Facebook page, saying: “PRIME delivers the richness you deserve at an unbeatable festive price of $7.40.”
“Savour bountiful flavours like Ice Pop and Blue Raspberry, and enjoy a guilt-free energy boost filled with antioxidants at the best value.”
“Get it now exclusively at selected FairPrice Finest while stocks last.”
What Is Prime?
According to the company, “PRIME was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavor. We’re confident you’ll love it as much as we do.”
They added that their hydration drinks contain 10% coconut water, is free of caffeine, has about 834mg of electrolytes, full of Vitamin B and rich in antioxidants.
The Prime products also come in Hydration Sticks and Energy Drinks.
From Enemies to Business Partners
We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.
We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.
We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible.
Now that we’re both fighting for the same team, we truly believe the sky is the limit.
⁃ KSI & Logan Paul