A Malaysian bus operator has experienced significant financial success, thanks to the immense popularity of Taylor Swift and her recent concert in Singapore for The Eras Tour. Mr. Amirul Sufi, the operator, revealed in a BFM 89.9 interview that he earned between RM25,000 and RM30,000 (approximately S$7,100 to S$8,500) daily, ferrying Swift fans on three trips each day from Malaysia to Singapore.
After deducting operating expenses, such as fuel, driver’s salary, and vehicle maintenance, Mr. Amirul’s daily profit amounts to a respectable RM6,000 (S$1,700). He emphasized the positive impact of Swift’s concert on various industries, including the tourism sector and bus operators like himself.
Bawa fans pergi tengok konsert Taylor Swift boleh buat sales RM30k sehari geng.
— BFM89.9 (@BFMradio) March 9, 2024
💰🏃 Bu$y Finding Modal – Episode 8 pic.twitter.com/aGmNfiVEQK
Mr. Amirul’s company began with a RM10,000 (S$2,840) investment and specializes in pick-up and drop-off services for concertgoers traveling from Malaysia to Singapore. With Singapore being the only Southeast Asian stop for The Eras Tour, the bus operator seized the opportunity to serve Swifties on their journey.
In addition to transportation, Mr. Amirul ensures customer satisfaction by addressing issues such as immigration, clothing changes, and dining options. He also prioritizes customer safety and trust, vigilantly protecting them from scammers targeting tickets, hotels, and transportation.
The Taylor Swift concert has not only boosted Singapore’s economy but also positively affected businesses like Mr. Amirul’s. The singer’s popularity generates substantial revenue for various industries, demonstrating her global influence and the dedication of her fans.