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Monday, September 25, 2023

Becks.. Imported from Germany But Brewed In China? hmmm

download (5)It is nothing to raise a glass to.


Lager consumers think that its difficult to accept that the six-pack Beck’s premium lager, whose cardboard bundling proposes it is “foreign” from Germany, was prepared in China.

“They’re insinuating so as to trick us it’s foreign made from Germany,” said 43-year-old Mr Tadeusz Jankowski, who has been a fanatic of the pilsner for over 10 years.

The British exile, who runs a games site, included: “It’s evaluated in the same extent as premium imported lagers, so you would expect great fixings from Germany.”

Carlsberg Singapore, the official wholesaler of Beck’s, said it was a confined occurrence including a “specialized printing mistake” on the external name of its six-can pack.


It didn’t uncover what number of packs were influenced.

It accentuated that the fine print on each 330ml can, which states it is blended in China, is exact.

Carlsberg Singapore general director Jimmy Toh said names have been set over the mistake as a between time measure, while new bundling for the staying stocks is being printed.

“We are presently working intimately with the retailers to keep leading exhaustive minds other Beck’s six-can packs,” Mr Toh said, including that the marks other Beck’s items, for example, its 630ml lager containers, are precise.

Beck’s, which started in Bremen, northern Germany, has not been fermented only in the nation since it was purchased by Belgium’s Interbrew in 2002. It is presently possessed by Belgium-based Anheuser-Busch InBev.


On Thursday, grocery store chain FairPrice pulled the influenced items off the racks because of “incorrect item data”. Its representative said: “We are working with our supplier to take this item back to our racks.”

The wrongly-marked packs are still accessible at Sheng Siong, the main other general store retailer of the lager here. A container of Beck’s at Sheng Siong is estimated at $1.65 while a pack of six expenses $9.50.

A Sheng Siong representative said it has not got any requests from Carlsberg Singapore or the powers to expel Beck’s from its racks.

“We will screen the circumstance and make suitable move where fundamental,” the representative included.

Purchasers Association of Singapore official executive Seah Seng Choon said such distortion could be viewed as an out of line practice under the Consumer Protection (Fair Trading) Act.

While there were no grumblings about mislabelled sustenance and drinks in the most recent two years, the affiliation has gotten 46 such protestations for electrical items.

Mr Mitchell Leow, head of corporate relations at Asia Pacific Breweries Singapore, noticed a late “expanding pattern” of lager being foreign made here without data like nation of starting point, liquor rate and best-before date being shown. He included that there are more items with questionable cases about their liquor content.

“We trust buyers ought to request more perceivability and important data on items that they purchase,” he said.

“Makers, suppliers, retailers, customers and the Government ought to cooperate to enhance the accessibility of pertinent item data.”

In 2013, Anheuser-Busch InBev confronted a legal claim in the United States, after customers said they were deceived into deduction their Beck’s lager was a German import, when it was blended in St. Louis, Missouri.


A Miami judge endorsed a US$20 million (S$27 million) settlement for the case last October.

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