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DAISO LAUNCHING NEW “MINIMALIST” BRAND @ JURONG POINT IN END-MAY

Daiso announced that they will be launching a new flagship store in Singapore, Standard Products, at the end of May.

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A spokesperson for Daiso said that Standard Products is minimalist-themed and sells things such as stationery, crockery and everything else, basically everyday items.

Their products are priced at the affordable range of about $3 to about $10.

After Japan, Singapore is the second country to launch the Standard Products brand, according to the spokesperson.

The new flagship store will be sharing a concept store with Daiso and Threeppy (a more expensive variation of Daiso).

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Standard Products is set to be opening at the end of next month, and will be located at Jurong Point.

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